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brand and communication specialist

brand and communication specialist


job overview

Westbrooke’s Brand and Communications role offers potential candidates the opportunity to assist Westbrooke in building its external brand in the retail, ultra-high net worth, wealth manager and institutional markets. Candidates are expected to take ownership of all elements of the brand building / marketing / PR lifecycle, with the ultimate purpose being to position WAAM as the market leader in the South African alternative asset management space.

key role requirements:

  • Formulation of the business level brand and communications strategy
  • Be able to position complex financial concepts in an easy-to-understand manner, through company marketing collateral, fact sheets, website content, editorial content, etc.
  • Formulation of transaction specific marketing materials and key product positioning
  • Engagement with relevant service providers for the rollout and supervision of related marketing functions e.g. digital agencies, marketing agencies, etc.
  • Content development
  • Assessment of the success of the company marketing strategy against specific targets and pre-defined metrics

candidates must be:

  • From a financial background (BCom or equivalent and above) but with experience in brand, communications and/or public relations
  • Have at least 5 years’ relevant experience
  • Have previous experience working in the asset management and/or financial services industries in order to be able understand, interpret and explain complex financial concepts in an easy-to-understand manner
  • Personable, highly-intelligent and hard-working
  • A strategic thinker

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Allowed Type(s): .pdf, .doc, .docx
Allowed Type(s): .pdf, .doc, .docx